ANALYZING HAIDILAO'S PROMOTIONAL MIX: A RECIPE FOR DOMINANCE

Haidilao has achieved remarkable success in the global hot pot industry, and its triumph can be attributed to a well-crafted promotional mix. The company utilizes a variety of approaches across the four Ps: product, price, place, and promotion. Haidilao's renowned hot pot offering is known for its ingredients, attracting a loyal customer base. The